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by Robert Willson (Author)
Few brands are as globally recognized and iconic as Coca-Cola(R). But how did the Coke brand become so well- known? It is hard to fathom in these days of instant messaging, digital media, Super Bowl commercials and a myriad of other forms of advertising. For decades hand-painted wall signs were used to tell the Coke story and create the thirst for the "Taste that Refreshes"! Using his skill as a photographer, Dr. Willson shares with you the images that were once common to see, but now are rapidly disappearing from our landscape. Each of the wall signs you see were painted on buildings throughout the state of Georgia. So grab a Coke, relax and take a stroll down America's memory lane as you view these masterpieces of commercial artwork.
