Additional information
by Greg J. Duffy Mba (Author)
Few people volunteer to write, review or pass judgement on Business Cases in the Information Technology sector. Even fewer actually enjoy it. Too much mystery about where to start, what to cover and how to say it. With "Demystifying Business Cases for Information Technology, GIS and more" we see that it can be much easier than we think and we can be much more effective than we ever thought possible. Read about Duffy's Nine Step Model and ideas about content, format and so many tips on how to structure the case and its narrative. This is a light and personable delivery of a lesser known business imperative and reads like you are being spoken to directly, like a story being read. This book is ideal for anyone involved in the analysis, management or planning for IT in all its forms including GIS (geographic information systems), CRM (customer relationship management), ERP (enterprise resource planning), BI (business intelligence), SCM (supply chain management), PPM (project portfolio management) and so much more ... because the basics apply everywhere. The Demystifying messages of 'how-to-write" are fully adaptable to corporate templates and prescribed methods of "what-to-write". Read it once to become aware of the ideas and concepts. Read it again soon after to apply your added knowledge and to corporate nuances to the Nine Steps. Then use the book as a reference when you next write, review or contribute to an IT business case.
Author Biography
Greg Duffy has over 25 years of experience at the crossroads of customer service, business operations and information technology in utilities, governments and businesses. He has worked with clients and customers of clients in North America and the Middle East. He has written many Executive Briefs in true white paper style and been published in IT and GIS oriented journals and magazines. He has spoken at conferences and business education events in Canada, United States, United Arab Emirates and Bahrain to audiences of a few to hundreds. Greg is an accomplished facilitator and workshop leader. He is a candid and sincere speaker using humour to good effect. His career experiences have spanned a broad spectrum of IT and GIS based service and product oriented themes such as call centers, marketing, business development, product development, operations, policy and senior management while leading teams of a few to a hundred. He believes strongly in lifelong learning and the pursuit of curiosity. As such, he always looks forward to a new experience and helping new friends meet new challenges. He earned his Executive MBA mid-career at the University of Toronto's Rotman School of Management.
