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by Joe D. Batten (Author)
A smooth transition to excellence in management cannot be achieved by an abortive hodgepodge of borrowed programs and panaceas. First-rate company success must derive from a top executive who can think . . . who can provide the rest of his team with a desire to excel and a distinct impatience with mediocrity. In this his second book, the author of 'Tough-Minded Management' presents a formula for developing an entirely new business way of life. Using candid, no-nonsense language, he pinpoints the one element that can turn a mediocre company into a great one . . . the one element that can enlighten and energize ordinary firms so that they accomplish extraordinary things--Climate! Executives will find here not fanciful theories but tough-minded principles. -Principles that have been tested and proved in the marketplace and in the executive suite. -Principles that will help managers everywhere to understand the way of their jobs. -Principles that will help managers to develop and, in fact, settle for nothing less than employees who welcome responsibility and the challenge of contributing to company profits. Here is a book for leaders and for potential leaders; a book for any executive who senses the need for Developing a 'Tough-MInded Climate for Results.'
Author Biography
Joe D. Batten is Chairman and CEO of the consulting firm of Batten, Batten, Hudson & Swab, Inc., based in Des Moines, Iowa. His clients have included McDonalds, Xerox, Marriot, and IBM. His previous book, 'Tough-Minded Management, ' has been translated into twenty-one languages. H. Ross Perot called it "the greatest management book in the world." A noted lecturer, Batten was one of the first included into the Speakers Hall of Fame.
