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by Chris Airey (Author)
Deliver valuable digital transformation. Know how to create a supportive environment-one that fosters collaboration, encourages open communication, and aligns with employee needs.
Challenging the normal perception that digital is just about replacing humans, author Chris Airey brings to life the value of a growth mindset in digital transformation. You have all that knowledge and experience in your people-learn how you can bring them into the digital transformation journey and equip them for change rather than resistance.
If only the recipe for competitive advantage generating digital transformation was written down so that you could just mechanically follow the instructions. Well, Chris Airey introduces Digital Mixology to show you the value of a more liquid approach using the fun analogy of cocktail mixologists. Digital should have endless possibilities and create pleasure due to the lack of real constraints. However, we seem to have accepted commoditization to mediocrity and ironically, wonder where the differentiation has gone.
You may know nothing about mixology but you are an expert at knowing whether you are enjoying your drink or not. However, put you in work mode and you just don't care anymore - vanilla or vinegar it is only work. When our people lose passion, or the supposed creativity becomes someone else's problem, then we all lose and make our organization's digital at best bland, often designed by painting by numbers. In this motivating book, Chris Airey challenges us all to create digital that is worth the bother and leverage those skills that are natural in our personal lives.
Answer the tough questions about why and how you spend money on digital. We are not data driven or objective enough about the outcomes we seek, nor brutal enough about not spending until we are clear about gaining an advantage. Using the art and science of Mixology, Chris Airey challenges us to understand why we lose our judgment and shows various techniques to harness the knowledge that is available to mix an enjoyable digital strategy for your people and customers.
Positively impact your organization by understanding and fulfilling customer needs. Without the right culture and people leadership in place, it is impossible to maximize digital potential. Digital Mixology helps you with approaches to understanding your team's mindset and interactions, so you can build a thriving digital business.
