Additional information
by Azizul Hassan (Editor), Nor Aida Abdul Rahman (Editor)
Technological advances and the drive to digitalize business processes in aviation, tourism, and hospitality have forced the industries to go along with the digital movement. The results are often mixed. This book brings together contributions from leading scholars in the field and explores the digital transformation in these industries in Southeast Asia.
The book looks at the impact of digital transformation on the region and the issues and challenges brought about by this transformation. It also addresses trends in the industries from blockchain technology, AI, biometric and mobile technology applications to in-flight catering. It examines the impact of COVID-19 on the industries and how the pandemic has led to businesses adopting new business models. Through the case studies of digital adoptions in the region, readers will gain insights on how the countries have leveraged new technologies and the implementation processes to drive digital transformation.
The book aims to help scholars and policy makers understand the digital advances in the industries to better formulate responses in research and policy making and deliver effective digital transformation.
Author Biography
Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. He has been working for the tourism industry as a consultant, academic, and researcher for over 20 years.
Nor Aida Abdul Rahman is Associate Professor at Universiti Kuala Lumpur, Malaysia, and currently serves as Head of Aviation Management at Universiti Kuala Lumpur, Malaysian Institute of Aviation Technology, in Subang, Selangor, Malaysia.
