Additional information
by Shlomo Maital (Author)
Striving hard to think of a creative idea?Finding ideas that can't stand the first round of validation?Stuck with implementation of your idea? If yes, you need to 'dismantle'. In real life, human brains are wired to think in straight lines, suppressing their creative instincts from their childhood. There's no school that will encourage dismantling or deconstructing their linear thinking. As a result, we are producing economists who cannot predict a financial crisis, doctors who lack clinical empathy, managers who lack people skills and CEOs who can't look beyond the balance sheet. To generate one idea, you need creative thinking. To generate many fresh ideas, you need a new system for creative thinking. Dismantle breaks your conventional thinking, deconstructs your mind and helps build your personal creativity machine.
Author Biography
Shlomo Maital is emeritus professor at Technion and senior research fellow at the Neaman Institute, Israel. He was summer visiting professor for twenty years in MIT Sloan School of Management, teaching over 1,000 R&D engineers from forty countries. He is the author, co-author or editor of fourteen books on management and innovation.
