{"product_id":"emotion-gestalten-strategie-und-methodik-fur-designprozesse-hardcover-1","title":"Emotion Gestalten: Strategie Und Methodik Für Designprozesse - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMareike Roth\u003c\/b\u003e (Author), \u003cb\u003eOliver Saiz\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStrategies for the design process considering emotions.\u003c\/strong\u003e \u003c\/p\u003e \u003cp\u003eHow does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate? \u003c\/p\u003e \u003cp\u003eThe accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. \u003cem\u003eDesigning Emotion\u003c\/em\u003e offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material. \u003c\/p\u003e \u003cp\u003eIn addition to case studies and interviews, this expanded edition offers insights into the design practice of successful companies. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cstrong\u003e\u003c\/strong\u003e \u003cul\u003e \u003cli\u003eBasic knowledge of emotions and psychological models for the design process. \u003c\/li\u003e \u003cli\u003eStill unrivaled publication on strategic design and emotion \u003c\/li\u003e \u003cli\u003eExpanded third edition with exclusive interviews, practical examples and analyses \u003c\/li\u003e \u003cli\u003eAvailable in German and English (Designing Emotion, ISBN 9783035623857) \u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMareike Roth, \u003c\/strong\u003e Strategy Manager, lecturer and owner of the design office \"hoch E\" in Nuremberg. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eOliver Saiz, \u003c\/strong\u003e Creative Manager, lecturer and owner of the design office \"hoch E\" in Nuremberg. \u003c\/p\u003e \u003cp\u003eIn the Design \u0026amp; Emotion Lab, founded in 2023, they also explore the link between design and the psychology of human emotion. www.design-emotion-lab.com \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.94 x 8.82 x 6.77 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 11, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45814295986373,"sku":"9783035623840","price":60.46,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/jhi7ya3lBp9783035623840_475bb22c-070a-4aad-bdee-f20e8efec2b5.webp?v=1771006304","url":"https:\/\/selloorium.com\/products\/emotion-gestalten-strategie-und-methodik-fur-designprozesse-hardcover-1","provider":"Selloorium","version":"1.0","type":"link"}