Additional information
by Carol L. Cohen (Author)
These days buyers will only engage with salespeople who provide value as a consultative partner. This means those sellers must up their game in both knowledge and skill. That places the challenge squarely on the back of sales enablement and sales training professionals. While this has always been a unique challenge in the world, it is especially urgent now. There was a time when it was believed that salespeople were actually born and could not be trained. Now we all know better, but we struggle to build that perfect program. This book offers an approach to sales training that should address that challenge. The training and enablement need of sales teams has evolved over the years, but the pandemic accelerated the change required. This book will provide a guide for those of you in the sales enablement and sales training world to help you develop effective sales training and sales enablement programs. Salespeople are a unique breed with an extremely tough job, and effective programs can enable their success and return business results for the company. This book will make you the hero of that story.
