{"product_id":"enchantment-enchantment-the-art-of-changing-hearts-minds-and-actions-paperback-3","title":"Enchantment: Enchantment: The Art of Changing Hearts, Minds, and Actions - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eGuy Kawasaki\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eEnchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEnchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eGuy Kawasaki \u003c\/b\u003eis the former chief evangelist of Apple. He is also the cofounder of Alltop.com and a founding partner at Garage Technology Venture. His nine previous books include the international bestseller \u003ci\u003eThe Art of the Start, \u003c\/i\u003eas well as \u003ci\u003eReality Check \u003c\/i\u003eand \u003ci\u003eThe Macintosh\u003c\/i\u003e \u003ci\u003eWay\u003c\/i\u003e. He lives in Silicon Valley with his wife and four children.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 7.9 x 5.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 31, 2012\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45811471024325,"sku":"9781591845836","price":18.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/bh_Din-aCt9781591845836_795a1d06-70d5-4a15-b9c2-2828ec3d21b4.webp?v=1770965457","url":"https:\/\/selloorium.com\/products\/enchantment-enchantment-the-art-of-changing-hearts-minds-and-actions-paperback-3","provider":"Selloorium","version":"1.0","type":"link"}