Additional information
by Mba Vanessa Womack Easter (Author)
This highly-interactive, practical and easy to understand business plan workbook will walk you through each step of the process using the 4 P's to success --- Passion, Preparation, Planning and Persistence. The attempt was to make the business planning part less challenging so that you can be better prepared for what develops next. As you approach each section, take the time to complete the exercises and worksheets in as much detail as possible. Originally written in 2009 for a professor at a HBCU - Historically Black College or University - as a supplemental resource in a business course, Entrepreneurship 101: The New Reality of Business Ownership is finally available for all would-be entrepreneurs with a passion to own your business. This workbook is not for young adults only. There are many in each generational category who aspire to start businesses. Expand your networks to be inclusive and diverse. However the author has a strong desire to contribute to millennials in mostly minority communities who are ambitious and ready to launch. As an incentive, the author will donate 25% of the book profits after each 1000 units of sale towards a minority-owned or POC start-up. Let's get started!
Author Biography
Vanessa Womack Easter has a diverse background in training and professional development, entrepreneurship, higher education instruction, career transition coaching, nonprofit, and leadership development. She has been a faculty member at the University of Phoenix Richmond - Virginia Beach campus for 10 years where she has been a lead faculty area chair in the School of Business and now mentor to new faculty. Before accepting a full time position with a state Primary Care Association in 2013, she successfully worked for nearly 20 years as a 'solopreneur' and consultant. Vanessa's community engagement and leadership roles included being president of the board of directors of Virginia Heroes Incorporated (a middle school mentoring program founded by Arthur Ashe) and a former advisory council member for the Virginia Commonwealth University - Grace E. Harris Leadership Institute Minority Political Leadership Institute (GEHLI - MPLI) and Initiatives of Change/ Hope in the Cities. Vanessa received her undergraduate degree from CUNY/Baruch College and MBA from Averett University. She is a graduate of Leadership Metro Richmond (LQ 2006). She has facilitated community dialogue and presented at national conferences such as Teach for America and Society of Government Meeting Professionals. Vanessa is a BoardSource Certified Governance Trainer. She is the author of 'Paint the Sky Purple' (2010) and co-author with other international women's voices in 'The Female CEO: Pearls, Power & Passion' (August 2014). She hosted conversations on her former radio show 'On Track with Vanessa Womack' which also has videos posted on YouTube.
