Additional information
by Kathleen Allen (Author)
The perfect resource for your journey to start a business
Entrepreneurship For Dummies is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers' needs, test your product, protect your intellectual property, secure funding, and get ready for that all-important launch. In classic Dummies style, this book is packed with practical information and useful advice, all in a fun and easy-to-follow format. Take fear out of the entrepreneurship equation and build the confidence you need to make your fantastic business idea take flight. Get up to date on the latest lingo, new ideas for raising money, and the latest ways to do business in the digital age.
- Understand the process of starting a business, from beginning to end
- Complete the necessary planning and meet legal requirements, without the headache
- Get expert tips and tricks on funding your idea and bringing your product or service to market
- Build the foundation you need to keep your business thriving and growing
Entrepreneurship For Dummies supports you as you travel along the road to success.
Back Jacket
Are you the next mega-mogul?
Get a bright idea, turn it into a business, and grow a company until... Entrepreneurship For Dummies walks you through the whole process, helping you make smart decisions and get to where you want to be, as seamlessly as possible. When you do come across a hiccup--an inevitable part of the journey--this book will be right there with the expert tips and answers you need to put out the fire and keep on climbing. You're curious, you're creative, and change excites you--you're an entrepreneur. Make it count, with this Dummies guide.
Inside...
Author Biography
Kathleen Allen, Ph.D., is Professor Emerita of Entrepreneurship at the USC Marshall School of Business, where she founded and led the USC Marshall Center for Technology Commercialization, a collaboration of science, engineering, -medicine, and business. She has written more than 15 books, including the first edition of Entrepreneurship For Dummies and The Complete MBA For Dummies.
