{"product_id":"ethnic-branding-in-contemporary-china-buyi-and-the-paradox-of-difference-paperback","title":"Ethnic Branding in Contemporary China: Buyi and the Paradox of Difference - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eYu Luo\u003c\/b\u003e (Author), \u003cb\u003eStevan Harrell\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003cb\u003eAn ethnic group at the crossroads of uniqueness and conformity in Southwestern China\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003eThe Buyi people face a dilemma. On the one hand, they work hard to maintain their culture--both out of pride and to attract visitors to their region. On the other, they want to maintain the government and popular perception of the Buyi as part of the Chinese civilization, a notion that in turn undermines the exoticism sustaining their tourism. Placing the Buyi's situation within a local history of ethnicity, Yu Luo documents their attempts to shape a brand that's different enough but not too different from neighboring groups. The child of a Buyi father and a Han mother, Luo draws on insider and outsider perspectives to analyze how locals rework ritual beliefs, artistic performances, and cultural landmarks to navigate their inward search for identity and outward desire for market success.\u003cbr\u003e\u003cbr\u003eA rare and vivid portrait, \u003ci\u003eEthnic Branding in Contemporary China\u003c\/i\u003e merges intimate observation with critical analysis to explore how a minority group in the People's Republic delicately balances cultural pride and economic survival.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYu Luo is the Suzanne Wilson Barnett Chair in Contemporary China Studies and associate professor of anthropology at the University of Puget Sound.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 294\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.94 x 8.98 x 5.98 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 29, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45892986503365,"sku":"9780295753645","price":65.97,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/suZCf6pamA9780295753645.webp?v=1771919100","url":"https:\/\/selloorium.com\/products\/ethnic-branding-in-contemporary-china-buyi-and-the-paradox-of-difference-paperback","provider":"Selloorium","version":"1.0","type":"link"}