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by Zoë Schiffer (Author)
"Schiffer offers a detailed look under the smoke-filled hood... deploying a crisp, matter-of-fact style to excellent effect." -- The New York Times
"A sharp and deeply sourced fly-on-the-wall account... packed with original reporting." -- Financial Times
Before he conceived of the Department of Government Efficiency (DOGE), Elon Musk flexed his control and influence during his unprecedented, $44 billion buyout of Twitter. This is the stunning true story of how Musk managed to upend the world's largest free speech platform through sheer, unilateral force--and what that means for the protection of power in the modern age.
When Elon wrested the app formerly known as Twitter out of the hands of its investors in 2023, his goals for what was previously known as the world's digital town square were rooted in his fervent belief in the necessity of making Twitter friendlier to free speech. "I didn't do it to make more money," Musk insisted. "I did it to try and help humanity, whom I love."
Author Biography
Zoë Schiffer is the managing editor of Platformer, where she covers Twitter, X Corp., and Elon Musk. Previously, she was a senior reporter at The Verge, where she reported on the labor movement in Silicon Valley. Her work has been featured in New York, San Francisco Chronicle, and Vox. She's appeared on CNN, NBC, CNBC, and the BBC.
