Additional information
by Larry Jordan (Author)
Video project deadlines are brutal, budgets are tight, and everyone is stressed. Anything that saves time, simplifies life, or improves results is a good thing. This book is a great thing! Packed with tips, techniques, shortcuts, and hidden gems, this book turns you into an editing powerhouse.
Renowned digital media innovator Larry Jordan delivers concise, well-tested techniques to make you more productive right now, without wasting time. These techniques are selected, organized, and illustrated to deliver maximum practical value directly to you.
Edit faster. Edit better. Edit easier.
These power tips solve problems--fast:
- Plan your projects to save time on deadlines
- Tweak your system and software to optimize performance
- Organize media to make it easier to find
- Wield the advanced, yet hidden, features unique to Final Cut Pro
- Make the most of Final Cut's audio tools, from edit to final mix
- Master video and computer technology to avoid problems
- Take control of the nearly infinite effects in Final Cut Pro
An essential reference for Apple Final Cut Pro editors.
Also by Larry Jordan: Techniques of Visual Persuasion shows you how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. Available at Peachpit and major resellers today.
Author Biography
Larry Jordan is a producer, director, editor, author, teacher, and Apple Certified Trainer in Digital Media with more than 50 years of media experience with national broadcast and corporate credits. Based in Boston, he's a member of the Directors Guild of America and the Producers Guild of America. He's been recognized with awards as an "Industry Innovator" and "Top Corporate [Media] Producers in America." An adjunct professor at USC from 2011-2020, he's written 11 books on media and software, written thousands of technical tutorials, and created hundreds of hours of video training. Visit his website at LarryJordan.com.
