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by Steven Kim (Author), Alfredo Romero (Contribution by)
Focus on What Matters: Aligning Your Business with Your Purpose
by Steven Kim (Author) with Alfredo Romero (Contributing Author)
Build a purpose-driven business that grows with clarity, alignment, and peace of mind.
If you've ever felt pulled in too many directions-trying to grow your business, lead your team, and still find time for what truly matters-this book was written for you.
Drawing on decades of experience advising small and mid-sized businesses, Steven Kim and contributing author Alfredo Romero introduce the 7P Business Alignment Model(TM)-a framework that helps business owners align Purpose, Prioritization, People, Pipeline, Product, Process, and Profit to move their business forward with clarity and focus.
Unlike typical business books filled with theory, Focus on What Matters functions more like a hands-on textbook, broken down into 36 bite-sized learning sessions that business owners can absorb, reflect on, and apply immediately. Each of the four chapters within the nine sections builds on the next, making it ideal for leaders who want to work through the material with their teams or with the guidance of a coach.
Through the Purpose Matters Alignment Coaching methodology and Fractional Executive Support, Kim demonstrates how clarity and alignment replace chaos and overwhelm-bringing relief to owners who feel stretched thin and restoring focus on what matters most.
Readers of Focus on What Matters will gain:
- Purpose Alignment: A clear framework to connect your business to what truly drives it.
- Prioritization Clarity: Simple tools to focus on what moves the needle, not what drains your energy.
- People Alignment: Attract, retain, and develop right-fit employees who share your values.
- Customer and Product Alignment: Identify and serve right-fit customers while aligning what you offer with what matters most.
- Sustainable Growth: Align systems and processes that help you grow profitably-without burning out.
Packed with real-world examples, reflective exercises, and alignment frameworks, Focus on What Matters is both a guidebook and a roadmap. Whether you're reading it independently or alongside a coach, it will help you unlock potential, regain control, and experience the relief that comes from running a business that finally works for you-and not the other way around.
