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by Bernie Kelly (Author), Veronica Haslam (Author)
Your mission matters more than ever. Is your organisation fit for the mission's next chapter?
Thousands of purpose-led leaders are sensing the same recognition: Current approaches may not be sufficient for where we need to go.
Meet three leaders standing at the same crossroads:
Capella - Leading a 10,000-person aged care network, balancing heritage wisdom with clinical excellence
Polaris - Navigating a $25 million purpose-driven food company through economic pressures
Sirius - Guiding a century-old community organisation choosing between authenticity and growth
Each faces the fundamental choice every purpose-led organisation must make:
Will you lead from management or purpose?
Will you optimise within constraints or transform them into opportunities?
Will you lead from fear or love?
This explore-your-path guide reveals how:
- Heritage becomes competitive advantage, not constraint
- Economic pressure catalyses breakthrough innovation
- Professional excellence and authentic relationships strengthen each other
- Individual transformation ripples into sector-wide change
Chart your refounding journey through the Care-Economic Revolution.
The choice that determines your destination is waiting.
Which path will you choose?
