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by Timothy C. Forbes (Author), Forbes Magazine Staff (Author), Gretchen Morgenson (Author)
Dieses Buch präsentiert im lebhaften Interview-Stil ausführliche Dialoge mit fünf der erfolgreichsten Geschäftsleute unserer Tage. Gretchen Morgenson, Chefredakteurin des Forbes Magazins, führte diese Interviews mit so renommierten Geschäftsleuten wie Andrew Grove, Pleasant Rowland, Fred Smith, Peter Lynch und Paul Volcker. Charakteristisch für jeden Gesprächspartner wurden die Strategien, Ängste, Philosophien und Ambitionen offengelegt und darüber hinaus ein umfassendes und vielschichtiges Bild von den Anforderungen gezeichnet, die man erfüllen mu , um in der Geschäftswelt von heute bestehen zu können. (10/97)
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WGBH/Boston and Unapix Entertainment, Inc. produced the public television series on which the book is based. The series is sponsored by Travelers Group.Author Biography
ANDREW GROVE: the vibrant head of Intel-the company whose microprocessors power 90% of the world's personal computers-is widely regarded as the best corporate manager in America.
FRED SMITH: a shining example of entrepreneurship at its best, the founder of Federal Express Corporation built an entire industry from scratch, and has-more than any other entrepreneur in recent history-physically changed the way business is done.
PETER LYNCH: during his 13 years at the helm of Fidelity's Magellan Fund, he outperformed the stock market averages at least ?vefold, and masterfully turned Magellan into the nation's largest mutual fund.
PLEASANT ROWLAND: with no experience in either marketing or the toy business, she founded Pleasant Company, an immensely pro?table doll, clothing, and publishing empire that is now worth $250 million.
PAUL VOLCKER: perhaps the most famous-and respected-chairman in the history of the Federal Reserve-America's central bank-he laid the groundwork for the biggest wealth-creating bull market the United States has ever known.
