Additional information
by Jennifer Layman (Author)
I don't know what I should be doing to market my business.
I don't have time to commit to marketing.
I tried marketing in the past and it hasn't worked.
If you're struggling with marketing, this book is for you.
Someone decides to become a customer of your business because you have something they want or need. But first, they have to know you have something they want or need. How you tell them is through marketing.
Forward Thinking for Your Business is a desktop reference for business owners who want to make better marketing decisions. Short chapters on real business situations will help you decide if a marketing opportunity will reach the right people and make them want to become customers. There are many ways to market your business and you want to choose what will work best for you. This book can guide you to those good choices.
This book will save you time and money - two things no business owner likes to squander. It includes a one-page marketing plan and plenty of tips you can implement today to boost your marketing results.
