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by Manzoor G. K. Ishani (Author), Bernard Ingham (Foreword by)
Franchising: The Key to Rapid Business Growth is essential reading for anyone hoping to expand a business through business format franchising, or to inject life into an existing franchise. Regardless of your level of experience, this book will help you with every aspect of franchising: calculating costs, finding franchisees, addressing legal issues, avoiding pitfalls, expanding overseas and more. The inclusion of some template franchise agreements is an added bonus. Franchising demands forethought and hard work, but the rewards, if the franchisor is prepared and determined, can be phenomenal. Manzoor Ishani uses his immense experience to present a clear picture of what franchising is, how it works and the many points a prospective franchisor will need to consider.
