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by Rashad Robinson (Author)
Why do some fights for justice hit a wall while others succeed? What does it take to win social change, especially now? It comes down to understanding one thing: the difference between presence and power.
Failing to do so is one way we got into this mess, but understanding how power really works is a big part of how we get out of it. Rashad Robinson would know. A social change strategist, he's spent more than twenty years at the highest levels of leadership in two of the most significant social movements of our time: the fight for LGBTQ rights and the fight for racial justice. He's taken on tech giants and the criminal justice system, politicians in Washington and corporate executives in Hollywood. He's been on the front lines of protest and in the back rooms of negotiation. Robinson argues that achieving presence--the visibility of marches, media fads, and making issues popular--is not the same as gaining the leverage required to change the rules for how society works or change the decisions that politicians, corporate executives, and other people in authority make. This book offers a set of essential lessons about power for anyone who wants to understand it, gain it, and use it to win the progress we all deserve--and to defeat the forces trying to take our freedoms away. Robinson provides the tools needed to help everyday people build real leverage in systems designed to prevent them from doing so. As someone who helped shape the resistance after the 2016 election, and continues to help leaders at every level find innovative ways to fight back and win progress today, Robinson offers a hopeful, practical guide to achieving positive impact in the most challenging times.Author Biography
Rashad Robinson is a social justice leader, strategist and organization builder. He has designed campaigns to change public policies, corporate practices, electoral outcomes, and media representations. He speaks widely on corporate accountability, narrative change, infrastructure for organizing, and strategies for creating a more equitable world. Through Rashad Robinson Advisors (RRA), he advises and collaborates on developing high-impact strategies to bring about progress with foundations, nonprofits and leaders across media, politics, government and business. He previously led Color Of Change for nearly fourteen years, transforming it from a start-up into a national force for racial justice, and also led programs at GLAAD, reshaping media representations of LGBTQ people during the fights to win marriage equality and end discrimination.
