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by Norris a. Brisco (Author)
Fundamentals Of Salesmanship by Norris A. Brisco is a comprehensive guide to the art of salesmanship. The book covers all aspects of the sales process, from prospecting and qualifying leads to closing the sale and following up with customers. Brisco draws on his extensive experience in sales and marketing to provide practical advice and real-world examples that can be applied to any industry.The book is divided into three sections: The Salesman, The Product, and The Customer. In The Salesman section, Brisco covers the personal qualities and skills that are essential for success in sales, such as confidence, communication, and time management. He also discusses the importance of setting goals and developing a sales plan.In The Product section, Brisco explains how to effectively present and sell a product or service. He covers topics such as product knowledge, features and benefits, and handling objections. He also provides tips on creating effective sales presentations and proposals.In The Customer section, Brisco focuses on building and maintaining relationships with customers. He discusses the importance of understanding customer needs and preferences, as well as how to handle customer complaints and objections. He also provides advice on how to follow up with customers and build long-term relationships.Overall, Fundamentals Of Salesmanship is a valuable resource for anyone looking to improve their sales skills and achieve greater success in their career. Whether you are a seasoned sales professional or just starting out, this book provides practical advice and actionable strategies for achieving your sales goals.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
