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by Caroline Bremner (Author)
Evolving traveller expectations, pressures to reduce emissions and a need to preserve popular destinations from over-tourism and climate change are creating untold disruption in the travel industry. The industry cannot continue to grow unchecked and wholesale transformation is required.
Future-proofing Travel considers current travel trends in consumer expectations for greener and more experiential travel alongside the demands from local communities and industry-led initiatives to meet government pledges of lower emissions. It explores how business leaders in tourism and hospitality services must adapt their offerings to remain relevant in a competitive environment where sustainability and technology are no longer nice-to-haves. Explore data-driven and holistic solutions for travel industry professionals to transform their businesses to be more purposeful and sustainable with this book. While there is no one pathway to success, Future-proofing Travel shows how travel companies and destinations are currently adapting their practices to be more sustainable while also elevating the traveller experience. Using real-world examples from leading brands such as Airbnb, Marriott, Booking.com and Intrepid Travel this book maps out how travel brands and destinations can accelerate their positive actions through digitalization and green innovation to regenerate local communities, retain consumer loyalty and increase long-term profits sustainably into the future.Author Biography
Caroline Bremner is a global travel thought leader with 28 years worth of experience in market research. She advises global travel brands, destinations and consumer goods players on how to navigate the new travel normal, embrace consumer trends, digitalization and sustainable innovation to meet climate targets and unlock long term value. She has written and spoken extensively about the future of travel. Caroline Bremner is based in Edinburgh, UK.
