Additional information
by Katie Lance (Author)
This book is a social media guidebook for entrepreneurs, small business owners and real estate professionals. In this book, I teach how to create a smart social media strategy including the ins and outs of: Facebook, Twitter, Instagram, Snapchat, LinkedIn, YouTube, Pinterest and many others. This book also teaches how to create your online story that will tell the story of what it feels like to work with you, by using graphics, videos and/or blog content. You will learn how to create a content strategy including blogging, live streaming (i.e. Facebook Live) and video marketing including how to use a content grid and editorial calendar to save you time and energy and to make planning easier. Social media is not a one-way street. You have to give to get. This book teaches how to create a smart social media business strategy including what to post and when, what platforms to focus on and how to blend the personal and professional part of social media to build lasting relationships. We do business with people we know, like and trust and social media when done right is one of the best ways to build that trust and build your business
Author Biography
Katie is the CEO and Owner of Katie Lance Consulting - a social media marketing firm. With more than fifteen years of marketing and branding experience, Katie specializes in working with companies to help develop and implement their social media and content strategy. Katie's client roster include includes companies such as RE/MAX International, DocuSign, Realtor.com, SmartZip, Mason-McDuffie Mortgage and many others. Since 2012, Katie's firm has worked closely with hundreds of companies in the real estate, technology, mortgage and start-up space. Katie is a nationally known and highly sought-after keynote speaker at conferences across the globe; teaching the latest tools and strategies in social media, mobile and technology trends. Her signature group social media program; the #GetSocialSmart Academy has received accolades from industry peers across the globe. Katie is a passionate writer and is a frequent contributor to The Huffington Post, Social Media Examiner and Women 2.0. She is passionate about all things tech, wine and empowering women in leadership. Formerly, Katie was the Chief Strategist for Inman News and has been listed by Inman as one of the top 100 influential people in real estate. She has also been listed in the Swanepoel Trends Report as one of the 20 most powerful social media professionals in real estate. Katie lives in the San Francisco Bay Area with her husband and 2 beautiful boys.
