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by Elena Marceau (Author)
In today's market, your first customer might be in a country you've never visited-and your first failure might be at the checkout. This book shows how to design a company that sells worldwide from week one, turning borders into systems problems you can solve with the right stack: multi-currency payments, cross-border e-commerce, VAT and GST compliance, logistics, localisation, and trust. Instead of vague inspiration, it offers a disciplined, tool-driven path to international expansion for startups. - Learn when a Delaware C-corp vs Singapore Pte Ltd truly matters, and how to handle banking, FX, and multi-currency payments without leaking margin - Build a portable brand system-naming, trademarks, and global brand strategy-that survives language and culture shifts - Stand up stores and marketplaces that scale, from Amazon to regional platforms, with a clear playbook for marketplace selling worldwide - Hire and manage remote teams legally, choose channels that compound, and instrument country-level unit economics that investors trust For founders, operators, and ambitious teams who suspect "expand later" is now a liability, this is the global startup playbook. Each chapter pairs decisions with ready-to-run tools, from tax evidence packs to procurement templates and go-to-market checklists. By the end, you'll know your Minimum Viable Geography, a sane go-to-market international plan, and the cadence to replicate it-so the next time a customer appears from abroad, you'll be ready to say yes.
