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by John Braze (Author), Ash Archibald (Author), Carlos Vadillo (Author)
GO TO MARKET LIKE YOU MEAN IT: The Tactical Field Guide for Scaling SaaS Revenue is the first book in the Go To Market Like You Mean It(TM) series.
This book is a practical operating system for B2B SaaS founders and operators who need a repeatable revenue engine, not more theory. Most startups fail not because of product quality, but because their go-to-market motion never becomes predictable.
Written by the operators at Mir Meridian, this field guide distills real-world experience building and scaling revenue systems from zero to $100M+. It is designed for founders, CEOs, and revenue leaders navigating founder-led sales, early scale, or stalled growth.
Inside, you will learn how to:
- Build a 30-day RevOps backbone that exposes funnel leaks
- Define ICPs based on actual buying behavior
- Create scalable messaging beyond the founder
- Hire and manage sales teams with clear scorecards and operating rhythms
- Run disciplined founder-led or founder-light sales motions
Each chapter delivers actionable frameworks, operator commentary, and ready-to-use templates built for startup environments.
If you are done guessing and ready to build a revenue machine with intent, this book is your starting point and the foundation for the Go To Market Like You Mean It(TM) series.
