Additional information
by Paul Sullivan (Author)
A proven blueprint for long-term operating success for entrepreneurs, marketers, sales leaders, and customer success teams
In Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise.
Practical, scalable, and filled with foresight, every stage of the ARISE framework is designed to be thorough and agile, empowering your company to increase its ROI on tech investments and strategic initiatives. You'll also find:
- Explorations of critical key performance indicators outlining what exactly you need to keep track of and what can be safely disregarded
- Strategies for aligning your sales and marketing goals to create a unified customer journey
- Enlightening case studies that illustrate the most common challenges faced by companies and how to overcome them
Packed with strategies, templates, worksheets, links to additional resources and reading materials, and valuable lessons, Go-To-Market Uncovered demonstrates how to anticipate potential market forces, position your firm relative to the competition, and overcome performance challenges with startling effectiveness.
Front Jacket
In Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, veteran strategist and entrepreneur Paul Sullivan delivers a practical exploration of his ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author walks you through how to fully implement this framework in just 30 days, giving you a blueprint for long-term success that you can apply to your own organization today.
Whether you work in a start-up, a scale-up, or a large enterprise, Go-To-Market Uncovered provides a thorough and agile approach to bringing your product to market. It shows you how to increase your company's return on investment on tech and strategy initiatives and demonstrates how to effectively scale the methods found within.
In the book, you'll discover what key performance indicators you need to keep track of, why you need to watch them, and which KPIs you can safely disregard. You'll learn how to align your sales and marketing goals to create a unified customer experience. Finally, instructive case studies that illustrate the most common challenges, pitfalls, and opportunities in the go-to-market process highlight the real-world applicability of the ARISE framework.
Go-To-Market Uncovered is packed with the strategies, templates, worksheets, additional resources, reading materials, and lessons you need to make your next product or service launch an outstanding success. It offers tried-and-tested methods for anticipating market forces, positioning your firm relative to the competition, and overcoming performance challenges. Sullivan has created a must-read playbook for executives, managers, entrepreneurs, founders, and other business leaders who are ready for evidence- and experience-backed go-to-market strategies that outperform the competition.
Back Jacket
A tried-and-tested playbook for product and service launches you can implement in just 30 days
Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth is a startlingly insightful and powerful new discussion of how to take your company's next product or service to market. In the book, author, strategist, and entrepreneur Paul Sullivan walks you through his ARISE framework, a set of strategies you can implement at your own company in just 30 days.
In addition to an evidence- and experience-based bird's-eye view of the go-to-market process, you'll get hands-on guidance on which KPIs to pay close attention to--and which ones you can safely ignore--as well as how to align your sales and marketing teams to create a unified customer journey. You'll find real-world case studies that demonstrate the real-world value of the ARISE framework and that show you how business leaders like yourself can overcome the challenges you're likely to face in your own launch.
Perfect for entrepreneurs, managers, executives, founders, and other business leaders, Go-To-Market Uncovered is an essential read for product leads, sales and marketing team leaders, and other professionals interested in discovering what distinguishes successful product launches from the rest.
Author Biography
PAUL SULLIVAN is Founder and Chief Strategist at ARISE GTM, a consultancy working with leadership teams in B2B tech business and financial services firms to shape and optimize go-to-market strategy. His work includes coaching, revenue operations, aligning marketing, sales, success, and product teams.
