{"product_id":"governing-global-emotions-technology-and-the-new-science-of-feeling-hardcover","title":"Governing Global Emotions: Technology and the New Science of Feeling - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJessica Pykett\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat goes wrong when emotions get turned into digital data to be measured, monitored and managed\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eData from facial emotion recognition, brain-computer interfaces, virtual reality, global emotion surveys and sentiment analysis offer an extraordinary new terrain for scientific exploration. Emotion sensing promises to decode and even to augment and control the very essence of human experience. But what if the science and technology of emotion measurement get emotions wrong? In \u003ci\u003eGoverning Global Emotions\u003c\/i\u003e, Jessica Pykett argues that we must shift our thinking on digital emotional governance and calls for a radical reassessment of the fundamental claims of emotion science. \u003cp\u003e\u003c\/p\u003ePykett offers a groundbreaking account of how emotions are defined, used and governed through emerging digital technologies, arguing that emotions, senses and feelings have become a crucial new arena for political, economic and cultural struggles. She describes how technologies create emotional data, how smart cities use sensors to monitor residents' feelings and how global economies measure happiness. Drawing on twenty years of interdisciplinary social science, Pykett documents how emotion science continues to delve deeper, as researchers look for evolutionary continuity, biological certainty and neuroscientific consensus. What she finds instead is a divided field vulnerable to significant criticism. Pykett concludes that standardised, universal and instrumentalised scientific accounts of emotions are machinic, and when divorced from context, they can never be global.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eJessica Pykett \u003c\/b\u003eis professor of social and political geography and codirector of the Centre for Urban Wellbeing at the University of Birmingham. She is the author of \u003ci\u003eBrain Culture: Shaping Policy through Neuroscience\u003c\/i\u003e and the coauthor of \u003ci\u003eNeuroliberalism: Behavioural Government in the 21st Century\u003c\/i\u003e and \u003ci\u003eChanging Behaviours: On the Rise of the Psychological State.\u003c\/i\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 280\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 16, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":46589862379717,"sku":"9780691284460","price":194.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/UXJ47R7fXl9780691284460.webp?v=1784974215","url":"https:\/\/selloorium.com\/products\/governing-global-emotions-technology-and-the-new-science-of-feeling-hardcover","provider":"Selloorium","version":"1.0","type":"link"}