Additional information
by B. Martin Pedersen (Created by)
Winners of the international Graphis Logo/Letterhead Awards
Logos and Letterheads are the visual captivity of every brand. There is so much more than just choosing beautiful fonts: it's a vital component of user interface design. Good Logo/Letterhead will establish a strong visual hierarchy, provide a graphic balance to the website, and set the product's overall tone.
This book is essential for all those who wish to create promotional material and advertising. With this they can learn how to truly speak to their audience, influence mood and feelings, and grab their audience's attention.
Author Biography
B. Martin Pedersen, Publisher, Design and Editorial Director of Graphis, has won numerous awards in his past from the AIGA, ADC, TDC, and the SPD, who honored him with the first Herb Lubalin Award for excellence in editorial design. He also won the Columbia University National Magazine Award for the best designed magazine of the year. He has been inducted into the Art Directors Club Hall of Fame, received the AIGA Gold Medal for a lifetime achievement in Design, and is a member of Alliance Graphique International (AGI) and the New York Yacht Club.
