{"product_id":"greener-products-the-making-and-marketing-of-sustainable-brands-second-edition-paperback-1","title":"Greener Products: The Making and Marketing of Sustainable Brands, Second Edition - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAl Iannuzzi\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten by a renowned sustainability expert, \u003cb\u003e\u003ci\u003eGreener Products: \u003c\/i\u003e\u003c\/b\u003e \u003cb\u003eThe Making and Marketing of Sustainable Brands, Second Edition \u003c\/b\u003emakes the case\u003cb\u003e \u003c\/b\u003efor why the people and the planet need products to be made in a different, more sustainable way. The growth of the global middle class, with an additional 3 billion people expected to enter the consumer market by 2030, is putting an unprecedented demand on resources and straining the global supply of raw materials, fossil fuels, food and water. This book provides insights on how to raise the bar on product development and investigates the best practices for making and marketing sustainable brands. Over 40 case studies are analyzed in this book and summarized for the reader to easily see what it is that makes leading companies successful. Analysis on marketing campaigns and greener product development range from leading companies like Apple, Nike, Samsung Electronics, BASF, GE, Johnson \u0026amp; Johnson, Unilever, and Method. \u003c\/p\u003e\u003cp\u003eNew updated content in this second edition includes: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eNew developments like the United Nations Sustainable Development Goals with concepts of biomimicry, circular economy, emerging issues management, and eco-innovation.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eNovel tools and examples for bringing sustainable products to market.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eNew chapter dedicated to natural capital. \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eAnalysis of current green marketing methods and market trends.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eBest practices for making and marketing sustainable brands.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eFor more information, visit the author's book website at www.greenerproducts.biz.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAl Iannuzzi, PhD, is Vice President, Sustainability at The Estée Lauder Companies, where he leads enterprise-wide efforts and establishes and executes on sustainability goals and objectives. He also oversees the publication of the Company's Corporate Responsibility Report, ESG ratings and rakings, and climate and energy. He is also an Adjunct Professor at Indiana University, where he teaches Product Improvement and Sustainability. \u003c\/p\u003e\u003cp\u003eAl has more than 30 years' experience in the Environment, Health, Safety and Sustainability field. Prior to working at The Estée Lauder Companies, he worked for Johnson \u0026amp; Johnson, where he led Design for the Environment and Green Marketing programs and developed sustainability strategies for Consumer Product, Medical Device and Pharmaceutical sectors. He served as the chief architect of the Earthwards(R) greener product development program. Al has also worked as an environmental consultant and as a regulator for the New Jersey Department of Environmental Protection. \u003c\/p\u003e\u003cp\u003eAl has authored three books and has written numerous articles on sustainability and product stewardship.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 250\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.58 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 09, 2017\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45811023904965,"sku":"9781138746893","price":162.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/7iu8AXZdL69781138746893_5cfdc156-2077-4bc1-a39a-f5e8f5380fc1.webp?v=1770961331","url":"https:\/\/selloorium.com\/products\/greener-products-the-making-and-marketing-of-sustainable-brands-second-edition-paperback-1","provider":"Selloorium","version":"1.0","type":"link"}