Additional information
by Edward Hess (Author)
Simply put, most entrepreneurial start-ups fail. Those fortunate enough to succeed then face a second, major challenge: how to grow. This book focuses on the key questions an entrepreneur must answer in order to grow a business. Based on extensive research of more than fifty successful growth companies, Grow to Greatness discusses the top ten growth challenges and how to overcome them. Author Edward D. Hess dispels the myth that businesses must grow or die. Growth can create value. But, too much growth too fast outstrips effective processes, controls, or management capacity. Viewing growth as "recurring change," Grow to Greatness lays out a framework for how to approach business development--and how to manage its risks and pace. The book then takes readers through chapters that explore whether the time is right to grow, how to do it, and how to manage the vital reality that growth requires the right leadership, culture, and people. Uniquely, this book aims to prepare readers for the day-to-day reality of growth, offering up the lived experiences of eleven entrepreneurs. Six workshops to assess where readers stand now and a suite of templates that will prove to be useful over time help bring the book's teachings to life. After reading this book, entrepreneurs will have a real understanding of their readiness to grow and place in the growth cycle, as well as a concrete action plan for where to take their businesses next. Many books address how to start a business, but this is a unique, go-to resource for readers who want to learn how to thrive beyond the start-up phase.
Author Biography
Edward D. Hess is a Professor of Business Administration and Batten Executive-in-Residence at the Darden Graduate School of Business. He is the author of over sixty Darden cases. His recent books include Growing an Entrepreneurial Business: Concepts and Cases and Smart Growth: Building an Enduring Business by Managing the Risks of Growth. His growth research has been featured in over 200 media outlets worldwide, including USA Today, BusinessWeek, Forbes, Financial Times, Fortune, Bloomberg, CNBC, Fox Business News, WSJ Radio, Dow Jones Radio, MSNBC Radio, Bloomberg Radio, and NPR. To learn more about Professor Hess, visit his website: www.EDHLTD.com.
