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by Tracee N. Jones (Author)
We've all experienced the impact of positive and negative messages in words and actions, the results of which either contributed to our lives for good, made situations more difficult, or if not harmful, simply didn't add any value. What we say and do is a creative force that has the ability to establish foundations, set plans into motion, and shift directions or course correct them. This is power in action. Yet today, it would seem that there is an absence of power in messaging, leading to missed opportunities, mediocracy/stagnancy, or negative experiences, suggesting the need for a shift in messaging personally, organizationally, and societally. Consistent with this belief, consumer research reveals that people long for more purposeful content, intentional consumption, and healthier habits overall. We must ask ourselves what messages actually have the most significance. It's this book's proposal that it's the ones that convey important meaning and have the greatest impact on the lives of others toward positive growth and change. It's not just what you say but what you do that matters. Likewise, it is not what you intend but what you actually follow through on that counts. When used effectively, our words/actions are powerful, producing an intended action and expected outcome.
