{"product_id":"hidden-wombat-how-executives-innovate-without-the-waste-of-money-brains-and-time-hardcover","title":"Hidden WOMBAT: How Executives Innovate Without the Waste of Money, Brains, and Time - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTopher Kinsella\u003c\/b\u003e (Author), \u003cb\u003eRush Bartlett\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGood ideas are killing great companies.\u003c\/p\u003e\u003cp\u003eA waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.\u003c\/p\u003e\u003cp\u003eEvery late-stage failure, every pivot, is a testament to this. When you're wrong about the market, you cannot be right about the product, so how do we fix this fundamental error?\u003c\/p\u003e\u003cp\u003eNeeds-Driven Innovation (NDI)-inspired by Stanford University's Biodesign program-turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.\u003c\/p\u003e\u003cp\u003eReversing the accepted dogma, NDI eliminates hidden WOMBATs so that every great market finds its great idea.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 188\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 09, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45666588065989,"sku":"9798989247615","price":46.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/BICvj9L9w29798989247615.webp?v=1768987385","url":"https:\/\/selloorium.com\/products\/hidden-wombat-how-executives-innovate-without-the-waste-of-money-brains-and-time-hardcover","provider":"Selloorium","version":"1.0","type":"link"}