{"product_id":"highly-effective-marketing-analytics-a-practical-guide-to-improving-marketing-roi-with-analytics-paperback","title":"Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMu Hu\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eHighly Effective Marketing Analytics\u003c\/i\u003e infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. \u003ci\u003eHighly Effective Marketing Analytics\u003c\/i\u003e is a highly practical and pragmatic how-to book.\u003c\/p\u003e \u003cp\u003eThe author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today's highly competitive omnichannel environment.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eMu Hu\u003c\/b\u003e is the founder of Revenue Insights Corp., a Dallas, Texas-based data-driven and metrics-focus consulting firm known for its practical, no-nonsense approach to proving and improving the value of marketing analytics. Before Revenue Insights, Mu held various senior positions at Zales, Golfsmith, Signet Jewelers, and Targetbase. Interested in employing practical analytics at your organization? Contact Mu at mu.hu@revenueinsights.com.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 242\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.51 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 23, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45663257788613,"sku":"9781951527082","price":29.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/SDlobXBnd0lKT1RLSldZTkkxR25ZUT09.webp?v=1768959360","url":"https:\/\/selloorium.com\/products\/highly-effective-marketing-analytics-a-practical-guide-to-improving-marketing-roi-with-analytics-paperback","provider":"Selloorium","version":"1.0","type":"link"}