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by Dave Roberts (Author)
Hotel Revenue Management takes readers from the core principles of hotel revenue management to the cutting edge of pricing science, merchandising, and strategic decision-making-equipping today's professionals to lead in a rapidly evolving landscape.
In the wake of the COVID-19 pandemic, revenue management has undergone a profound transformation. No longer confined to pricing and inventory control, it now sits at the center of a broader commercial strategy. Leaders across revenue management, sales, and marketing must understand this shift-and adapt quickly to stay competitive.
Grounded in real-world application, this book emphasizes the growing importance of analytics-not just advanced modeling, but practical business insights that drive smarter, more holistic decisions. As automation and machine learning take over many tactical functions, revenue managers are increasingly called to think strategically, integrating revenue management with marketing, loyalty, and distribution.
The result is a new kind of revenue leader-one who combines analytical rigor with commercial vision. This book provides the foundation and perspective needed to thrive in that role.
