Additional information
by Jenni Romaniuk (Author), Bryon Sharp (Author)
This book will change the way you think about marketing forever.
Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance DS fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.Author Biography
Jenni Romaniuk, Research Professor and Associate Director, Ehrenberg Bass Institute, Bryon Sharp, Director, Ehrenberg Bass Institute
Number of Pages: 256
Dimensions: 0.76 x 9.35 x 6.44 IN
Publication Date: October 31, 2022
