Additional information
by Alastair Thomson (Author)
Having trouble getting the backing you need for your business plan? Waiting for calls to be returned that never are? Are the people you need to talk to always "in meetings"?
You're not alone. Too many business owners have been sold the myth that business plans are all about finance. But if you're not getting the cash you need, odds are it's nothing to do with your financial numbers. Any halfway competent accountant will have made sure those pass muster. Here's what's really happening - either investors and lenders don't believe your plan, or it isn't compelling enough to get to the top of their approval pile. Numbers alone do a poor job of fixing either of those problems. Rather, you need to convey your enthusiasm better and provide solid evidence you'll deliver on your business plan. How To Build A Better Business Plan is not about numbers or financial models. Instead, it focuses on exactly how to create a compelling and evidence-backed business plan which gives investors and lenders the confidence they need to say "yes".Inside this easy-to-follow, step-by-step action guide, you'll discover: -How investors and lenders really read a business plan...page 31 (spoiler: it's not how you think)-The real value of preparing a business plan - and this has nothing to do with raising finance...page 13
-How to handle the "awkward questions" you'd rather gloss over...page 36
-The one question on the mind of every potential investor or lender...page 156
-If you don't have enough of this you can kiss your business plan goodbye...page 83
-This is the biggest source of competition for most businesses...yet very few business plans set out what they're going to do about it...page 111
-And much, much more. You also get a free, downloadable "fill-in-the-blanks" business plan template, making sure you cover all the bases and don't miss any opportunities to secure the support you need. Get that right and you give investors and lenders the confidence they need to back you. Instead of you having to chase them, they'll be chasing you. People will come out their meetings to take your calls. You'll have them on your side right out of the starting gate. To achieve your dreams and ambitions you need a business plan which makes it easy for investors and lenders to say "yes". Why not start yours today? About the author
Alastair Thomson started out as an accountant, but has since worked in CEO, Chairman and Independent Non-Executive Director roles, giving him a rare perspective from all sides of the business planning process. He has compiled, reviewed, advised on, presented or approved business plans for over 25 years as a senior executive and advisor for small and medium-sized businesses and multinational organisations.
Number of Pages: 180
Dimensions: 0.38 x 9 x 6 IN
Publication Date: December 12, 2020
