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by Rodney Cortez Carroll(tm) (Author)
How to Lawfully Protect, Control, and Monetize a Personal Name Using State-Based IP & Commercial Law is a practical guide for anyone who understands that a name is more than identity-it is an asset.
Most people are told that personal names cannot be protected. This book dismantles that myth. It shows, step by step, how individuals can lawfully secure exclusive control over their name using state-level trademark and service mark systems, commercial law principles, and administrative process-without needing celebrity status, corporations, or million-dollar brands.
Written for entrepreneurs, creatives, educators, and private individuals, this guide explains how to:
Establish lawful ownership over a personal name
Register and enforce state-level trademarks and service marks
Prevent unauthorized commercial use of identity
Convert a name into a protected business and publishing asset
Structure brand control for long-term and estate purposes
More than theory, this book is a working manual. It bridges intellectual property law with real-world application, showing how names become brands, how brands become assets, and how assets can be protected across generations.
This is not a shortcut scheme. It is a lawful framework for those who want to operate with precision, authority, and permanence in a system that already treats names as commercial instruments.
If your name appears on contracts, books, products, or services, this book teaches you how to own it-rather than be owned by it.
