Additional information
by Linda Kevich (Author)
Discover how to run a profitable wedding floral design business from your own home with this detailed step-by-step 180 page training guide.Weddings are the most profitable niche in the flora lindustry.
The average couple will spend over $30,000 on their wedding this year, with $5,000 spent on wedding flowers alone.
This in-depth business training manual is for the person who already has some basic floral design ability and wants to learn how to successfully turn it into their own business. We'll show you how to realize a profit quickly through strategic techniques that minimize your costs and maximize your profits.The reason most new businesses fail is due to high overhead expenses in the start-up stage. Its for that reason that this training manual strongly recommends breaking into the business by specializing in silk flowers. This will minimize the need for costly commercial refrigeration equipment necessary for properly storing fresh flowers, lower the cost of supplies, and eliminate losses that occur from spoilage. Approximately 45% of all brides opt for silk flowers because of the many benefits silks provide (no risk of wilting in hot weather, reduced cost on more exotic flowers, lasting keepsake value, etc). Many successful homebased wedding florists focus exclusively on silk flowers because of these advantages.
Regardless of whether you ultimately choose to work with fresh or silk as we advise, all of the training in thismanual regarding business strategy, advertising, promotion, marketing, pricing, client consultations, establishing your competitive advantage, etc. will be equally relevant. As a bonus to the valuable business information which is at the core of this training manual, this course also shares design ideas, principals, suggestions, and tips used in wedding floral design, however, to be clear: this is not a design course - it is a business start-up training manual.
This manual reveals trade secrets that can otherwise take years of experience to acquire. You'll be guided step by step through everything you need to know - from how to correctly set up your business, to getting bridal customers, conducting a client consultation, setting policies to avoid problems, to gaining the competitive advantage in your local area, to the most powerful and effective time-tested and proven methods & techniques for promoting& marketing this specific type of business - this is so important because if you don't have customers, you don't have a business!Get the insider's edge to put your wedding floral business on the fast track.Discover:
- the correct pricing formulas used by wedding florists for maximum profit
- creative ideas to add excitement your wedding designs
- how to conduct a consultation with a client
- how to make your business stand out from the competition
- how to create your contract (sample forms and contracts are included for you to model your own after)
- time-tested and proven marketing & promotional methods for attracting clients
- operating procedures for the home based wedding florist
- proven, highly successful business concepts you can model your own business after
- the most powerful and effective time-tested and proven methods & techniques for promoting and marketing this specific type of business - this is so important because if you don't have customers, you don't have a business!
- exactly how to pump more profit out of your business with rental items.
- how to purchase floral supplies at wholesale.
- the proven formula to establish yourself as a major player within your local market.
- All necessary sample forms & contracts are included.
Author Biography
Linda Kevich is the founder of The International Institute of Weddings (instituteofweddings.com) and the creator of SuperWeddings.com. An internationally recognized wedding expert, Ms Kevich has been featured and quoted in major media including USA Today, Brides Magazine, Consumer Reports Magazine, The New York Times, The Associated Press, Reuters, and hundreds of others. She began her wedding career in 1991 with the launch of her own business as a professional wedding planner. It was the early days of the field of professional wedding planning, few people had even heard of the concept, and the correct term was still "wedding consultant." With the wealth of knowledge and experience she gained as one of the early wedding consultants/ wedding planners in the industry, she subsequently went on to develop one of the longest established and leading certification programs for wedding planners, and was one of the very first providers of wedding planner training and certification over a decade and a half ago. Today the wedding planner certification program offered by the International Institute of Weddings (instituteofweddings.com) is recognized as one of the most thorough, indepth, and practical training programs anywhere in the world for professional wedding planners. Ms Kevich is also a skilled and talented wedding floral designer and began the early part of her career designing wedding flowers for her many of her consulting clients. Ms Kevich has a formal educational background in fashion design and merchandising.
