Additional information
by Leslie McGrath (Illustrator), Doug Hickok (Author)
This is a book for everyone who has a great business idea and wonders what to do with it. Should you act on it and start a business or not? If so, how? Read this book for a step-by-step guide about what to do (and not do) about your business idea. If you decide to follow through and open a business, you will have already learned a lot after reading this book about what your next steps are. If you decide not to go ahead with it, you will have saved yourself lots of time, effort and money by knowing early on that it's not right for you. Either way you win. You get off the fence with that business idea and you have peace of mind about what you choose to do with it.
Author Biography
Doug Hickok has been an entrepreneur for most of his working life, but he started out with a full-time job as a radio and television reporter when he was seventeen years old. He won awards for his reporting and was on his way up the corporate broadcasting career ladder in his twenties when he changed his mind and changed course. As much as Doug loved the life of an on-the-street newsman, the realization was growing that he did not enjoy being employed in a job. He chafed at the limitations it placed on his work, his time, and his personal life, and he finally quit when his patience ran out. He decided that the freedom he sought might be in starting his own business, but he promptly failed with the first one and the one after that before he learned enough to enjoy some success. Three of the biggest things Doug learned were: -Winging it without a plan doesn't work -Dealing with employees is the hardest part of a business -You need to know a lot about what business is and how it works before you can run one right. There came a point where Doug's learning-through-experience business education finally clicked, and today he is an Executive Coach whose company-Smart Strategy Consulting-works with entrepreneurial companies to get both the people and business sides of those organizations working well together. Doug is also adjunct at the Robins School of Business at the University of Richmond in Richmond, Virginia. Doug Hickok wrote this book because he is passionate about entrepreneurs being able to build solid, successful businesses that support them in having all the joy and freedom they want in life. This is the first book of three in his Smart Strategy series about how to start and grow your businesses to any level you choose.
