Additional information
by Oliver C. Schultheiss (Editor), Joachim C. Brunstein (Editor)
- How do unconscious motivational needs (i.e., implicit motives) influence physiological, cognitive, affective, and behavioral responses to incentives?
- How can implicit motives be measured?
- How are they shaped by culture, how do they influence political and societal processes?
- Why are they often mismatched with the explicit beliefs people have about their motivational needs and what are the consequences of such mismatches?
- How can we use knowledge about implicit motives in clinical, business, and school contexts to help people achieve their goals?
Author Biography
Oliver Schultheiss is Associate Professor of Psychology, University of Michigan.
Number of Pages: 592
Dimensions: 1.5 x 9.3 x 6.3 IN
Illustrated: Yes
Publication Date: February 18, 2010
