Additional information
by John J. Capela (Author)
Your easy-to-follow primer on the exciting world of import/export
With an increased focus on global trade, this new edition of Import/Export Kit For Dummies provides entrepreneurs and small- to mid-sized businesses with the critical, entry-point information they need to begin exporting their products around the world--as well as importing goods to sell. Inside, you'll find the most up-to-date information on trade regulations, where to turn for additional guidance on seamlessly navigating the dreaded red tape, and much more.
With significant changes in technology, expanding economics, and international trade agreements, the global marketplace continues to grow and change rapidly. In fact, companies that do business internationally are proven to grow faster and fail less often than companies that don't. This authoritative reference is packed with everything you need to get started, so why not get in on the game while the going is good?
- Gets you up to speed on the lingo of international business
- Shows you how to follow guidelines for developing a successful business and marketing plan
- Helps you understand distributor and agent agreement outlines
- Offers unprecedented insight on pinpointing the right markets for your import/export business
Importing and exporting goods is a valuable way to expand your business and take part in the global economy, and this hands-on, friendly guide shows you how.
Back Jacket
Learn to:
- Speak the lingo of international business
- Follow guidelines for developing a successful business and marketing plan
- Understand distributor and agent agreement outlines
Take your business global--this friendly guide shows you how!
Ready to start your own international business or diversify an existing firm? Here's what you need to know to begin importing and exporting your products around the world. Learn to pinpoint the right markets, choose ideal products, negotiate on a global scale, and meet international requirements.
- Take the plunge -- explore the international marketplace to see where your business fits and learn about rules and regulations governing import/export
- Choose the right products and suppliers -- assess a product's potential and locate reliable overseas sources for imports and U.S. suppliers for exports
- Master marketing -- identify your target market, research buyer behavior, develop product and pricing strategies, make contacts, and find customers
- Negotiation, global style -- get familiar with the process of negotiation and research the culture of your marketplaces to learn the expected techniques
- Seal the deal -- analyze payment methods, learn what documentation is required to ship exports, and find out about customs requirements affecting imports
Open the book and find:
- Tips for choosing a company name
- How to draft an international sales agreement
- Essential licensing requirements
- Ways to vet your suppliers
- The effect of trade agreements like NAFTA
- Advice on pricing exports
- Success strategies for both import and export
Author Biography
John Capela has taught marketing, management, and international business courses at St. Joseph's College in New York for 20 years. He is president of CADE International, which provides consulting and training in international business including importing, exporting, licensing, and foreign investment.
