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by Meenakshi Khemka (Editor), Tarak Nath Sahu (Editor), Sahana Ghosh (Editor)
The management profession is undergoing rapid transformation, driven primarily by technological advancement. Modern managers leverage a multitude of channels, from organized retail to social media and virtual platforms, to engage with customers and explore new opportunities. This data-driven environment has democratized innovation and distribution, fueling growth for startups and established firms alike.
However, this relentless pursuit of expansion has often led to the excessive utilization of resources, bringing the critical issue of climate change to the forefront. In response, companies are increasingly integrating green practices across all operations, including product development, manufacturing, and reporting. Furthermore, the Covid-19 pandemic has irrevocably altered the business landscape, forcing a reevaluation of practices and spurring recovery efforts. This period of adversity has also catalyzed the emergence of innovative business models and a new wave of entrepreneurs.
Ultimately, business is about people and society. This book compiles research examining whether Indian businesses are enabling broader economic and social benefits. Its papers cover key areas like finance, marketing, entrepreneurship, innovation, corporate governance, and CSR, all centered on the evolving narrative of Indian business.
