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by John Biggs (Author), Jessa Moore (Author)
Learn how to leverage your own social media through techniques used by influencer agencies and successful digital marketers. Influencer marketing can amplify word of mouth and reputation to energize your own community.
This book traces the history of influencer marketing, highlighting key milestones and shifts in consumer preferences. It guides readers on discovering their unique niche within the influencer space, emphasizing the importance of authenticity and passion. It shows you strategies for developing a strong personal brand that resonates with your target audience and sets you apart from competitors. It shares practical tips and techniques for creating compelling content across various platforms, including visual storytelling, copywriting, and video production. Through this book, you will learn techniques to communicate your story, manage your reputation, and grow your own influence.Author Biography
Jessa Moore is a media expert and the owner of Jessa Moore Media. With a diverse background spanning journalism, digital strategy, branding, social media marketing, and influencer marketing, she brings a unique and insightful perspective to the media landscape.
Based in New York City, Jessa is known for her strategic thinking, creative problem-solving, and ability to analyze complex media trends. Her expertise extends to understanding digital behavior, political analysis, developing effective branding strategies, and navigating the evolving world of influencer marketing. Jessa's approach to branding is particularly noteworthy. She takes a holistic view, combining her knowledge of digital strategy, social media, and marketing, including influencer marketing strategies, to create well-rounded and impactful brand identities. Her focus on understanding and leveraging digital behavior, including the influence of key influencers, sets her apart, allowing her to develop data-driven and innovative branding solutions. Jessa has worked with a wide range of clients, from startups and entrepreneurs to established organizations like the USC Shoah Foundation and The Hague, demonstrating her adaptability and ability to tailor her approach to diverse needs. Her commitment to helping individuals and organizations achieve their full potential through effective branding, including leveraging the power of influencers, makes her a highly sought-after media consultant.John Biggs is an entrepreneur, consultant, writer, and maker. He spent fifteen years as an editor for Gizmodo, CrunchGear, and TechCrunch and has a deep background in hardware startups, 3D printing, and blockchain. His work has appeared in Men's Health, Wired, and the New York Times.
He has written nine books including the best book on blogging, Bloggers Boot Camp, and a book about the most expensive timepiece ever made, Marie Antoinette's Watch. He lives in Brooklyn, New York. He runs the Keep Going podcast, a podcast about failure. His goal is to share how even the most confident and successful people had to face adversity.
