Additional information
by Sean Pillot de Chenecey (Author)
SHORTLISTED: Business Book Awards 2021 - Change & Sustainability
The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes, workplaces and cities of tomorrow.
- Classic innovation theory vs current leading-edge thinking
- New consumption patterns and fragmented niches of growth
- Dynamic cross-category innovation from legacy brands and start-ups
- Challenging convention via catalytic leadership and next-generation practises
- How agile organizations leverage cultural and social trends to anticipate change
- Utilizing business innovation to tackle social, cultural and environmental problems Strategists, marketers and developers need a playbook that informs and explains how they can create the next big thing. This book is for them.
Author Biography
Sean Pillot de Chenecey is a marketing expert, who for over 20 years has combined brand consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, Diageo, General Motors, Beiersdorf, AXA, Vodafone, Comptoir des Cotonniers, Muller, GlaxoSmithKline, Visa, Granarolo and Starwood; and he's collaborated with numerous advertising, branding, design, media and PR agencies. He is a university lecturer and has written for Admap, Brand Strategy, Contagious, Dazed and Marketing. A public speaker, he's given speeches for over a decade in Asia, Europe, Africa, the Middle East and North America.
