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by Alessandro Cavallari (Author)
Instagram for small businesses is a book full of strategies for using Instagram to leverage your business. Concise and valuable content that will help you from profile creation, content strategy to the tactics to win thousands of followers in a few months. Some of the subjects covered in this book: Creating your profileThe 3 types of profilesChoosing your company profile nameGenerating post ideasVisual identityPost planningWhat to postTake photos and create videosStrategies to gain more followersThe law of reciprocityWho you should followHow many people can you followWhen you stop following peopleSweepstakesSteps to create a successful Instagram giveawayInstagram sweepstakes rulesIdeas for creating successful sweepstakes on InstagramOptimizing Your HashtagsThe Instagram AlgorithmInstagram algorithm featuresUsing the Instagram Analytics Data toolBuilding trust with your Instagram communityWhether on social media or real life, always be authenticAddress negative feedbacksMonetization strategies to boost sales.E-commerce has been a reality, as well as the remarkable power of social networks in promoting and generating business. Unfortunately, we were unlucky enough to experience a pandemic of dimensions not seen in the last hundred years, which ended, in addition to the hundreds of thousands of lives lost, preventing people from leaving their homes due to social distance. The importance of the digital market has taken a huge leap in relevance. If before it was more than advisable to work with social networks to leverage businesses of the most varied sizes, it is now practically an essential condition to embrace the digital world in your favor. In the new normal, even small your business must be represented efficiently where your customers are and where they want to have access to more information about the products and services you have to offer
