{"product_id":"international-marketing-principles-and-practice-a-management-oriented-approach-paperback","title":"International Marketing: Principles and Practice: A management-oriented approach - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSvend Hollensen\u003c\/b\u003e (Author), \u003cb\u003eMarc Oliver Opresnik\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInternational Marketing: Principles and Practice. A management-oriented approach \u003c\/b\u003e\u003cbr\u003eThis innovative book provides a comprehensive introduction to international marketing and strategic marketing management. The book offers a clear and easy-to-understand overview of the latest developments in international marketing - in all aspects. The most important theoretical aspects are explained in an easily accessible way to facilitate the transfer of this knowledge into real decision-making situations. In addition, the book not only integrates all relevant aspects of international strategic and operative marketing, but also structures them using the international marketing management process in such a way that both students and practitioners get a comprehensive and holistic overview of how everything fits together. Consequently, this textbook sets a new benchmark for achievement in international marketing and strategic marketing management guides. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e'The dynamic and global competitive landscape requires marketing professionals who have a thorough knowledge of global marketing principles coupled with strong creative skills. This book provides excellent coverage of these principles and serves as a great resource for international marketing students and young professionals everywhere.'\u003cbr\u003e\u003cb\u003eChristoph Schweizer, Managing Director, TraveKom GmbH\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e'A comprehensive introduction to the theory and practice of International Marketing in the 21st century, this exciting textbook provides excellent coverage of global marketing to a world of intertwined, high-speed, competitive marketplace.'\u003cbr\u003e\u003cb\u003ePhilip Kotler, S. C. Johnson \u0026amp; Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThe authors\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eSvend Hollensen\u003c\/i\u003e is an Associate Professor of International Marketing at the University of Southern Denmark. He is the author of globally published textbooks and several articles in well-recognised journals. Svend Hollensen has also worked as a consultant for several multinational companies, as well as global organizations like the World Bank. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eMarc Opresnik\u003c\/i\u003e is a Distinguished Professor of Marketing at the Technische Hochschule Lübeck as well as a Member of the Board of Directors at SGMI Management Institute St. Gallen and TEDx Speaker. He is Chief Research Officer at Kotler Impact Inc. and a global co-author of marketing legend Philip Kotler. With his many years of international experience, Marc Opresnik is one of the world's most renowned marketing, management and negotiation experts.\u003cbr\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 170\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.36 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 11, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45666391589061,"sku":"9798474275802","price":35.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6718\/5605\/files\/aSs0NSt3YkFZcUVRY1dLU1hTT2c2UT09.webp?v=1768983016","url":"https:\/\/selloorium.com\/products\/international-marketing-principles-and-practice-a-management-oriented-approach-paperback","provider":"Selloorium","version":"1.0","type":"link"}