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by Vivek Huria (Author)
Are you looking to launch your dream restaurant but unsure where to start? When the world came to a standstill during the COVID-19 lockdown and the hospitality industry suffered a major setback, Vivek Huria was struck with the need to search for the purpose of his profession. As an epicurean, he founded it in his fine dining restaurant, where he relies on classic-reimagined food techniques in synergy with his decades of exploration in creative culinary arts. The recipes at Jalfrezi are a tribute to his mother, honoring traditions and championing local produce. Rich with culinary adventure and sautéed dreams, at the heart of Jalfrezi, From The Vantage Of The Culinary World is the fear, hope, and struggle that comes with choosing a dream in the hospitality industry. In this captivating blend of memoir and experiential case study, Vivek invites readers to delve into his upbringing in India during the 1990s. Whether memories of his mother's fusion carrot halwa, cooked in creamy milk, his father's honesty that shaped his culinary ethos, or his favorite Punjabi Thali, it is evocative storytelling where he explores the impact of food on our lives. Chef Vivek writes about the lessons learned from failure, humor in uniform, and his courageous encounter with fire in a 5-star kitchen. He doesn't hold back from sharing his eventful love and family lives, which are laden with selfless acts, kinship, and an enormous amount of understanding about his demanding profession. He gets pretty furious and exhausted (not to mention the hearing impairment from the constant kitchen noise) due to his challenging line of work. While most of the world is fast asleep, he toils away, churning out delicious culinary treats for his customers. Yet, despite it all, the feeling of contentment he gets from serving quality food overpowers it all. With hard work, manifestation, and a lot of food, he explores the unique nature of creative culinary arts by engaging all five senses in a combination of flavors, colors, textures, and aromas. Vivek's patient approach to career development has made him ascend as an insignia in the culinary world. As he looks back on more than 38 years of grit and gumption, Vivek recollects the unexpected opportunities he seized in Ras Al Khaimah, especially as a member of the Emirates Culinary Guild. This platform has constantly strengthened his faith in this industry. Each experience taught him that success in this industry takes more than just 'love for food.'
