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by James N. M. Whitman (Author)
Product launches fail at a shockingly high rate. Why?
LAUNCH Code answers this critical question and provides a framework, vocabulary and tools for teams to deliver better outcomes and grow their organizations consistently.
By studying successful public companies and interviewing leaders in the private equity and venture capital industries, sales expert, James Whitman identified key strategies that set these companies apart. These organizations consistently launch successful products and build robust portfolios.
In this book, you'll learn practical approaches overcoming common challenges, a framework to become world-class launch team, and case studies of successful organizations to inspire you. You'll learn the skills to scale more consistently, attract investment, and deliver strong returns to shareholders.
LAUNCH Code is for:
- Leaders who are growing their company by adding new products.
- Product leaders or managers accountable for new product introduction
- Product managers or marketers who want to make the most of their partnership with sales
- Investors seeking to drive a standardize approach to growth across their portfolio companies
- Sales leader solving for the new product portion of their sales goal
- People in charge of integrating products from acquisitions.
- People who want to update or "relaunch" existing products, especially those that didn't do as well as expected the first time.
