Additional information
by Ed Rush (Foreword by), Tracy Enos (Author)
Unlock the Countless Opportunities for Your Business Publishing on LinkedIn. Brand Your Business, Sell Your Products and Services with Ease, Get Speaking Engagements, and Media Attention. Get Your Articles to Work Harder For You! Does any of this sound like you? 1. You question if it will work in your market You have an inherent advantage in your market, simply because you are more familiar with it. So if you take your knowledge of your specific market and your specific prospects, and you learn to create good content (it doesn't have to be GREAT content... even good content will completely CRUSH your competition), then you have the recipe for big-time LinkedIn Publishing success. 2. You think you need to be a LinkedIn Influencer or Guru In your market, you probably don't need that amazing content. If your content is 80% as good as the super-guru or influencer content, then you are going to clean up... and CRUSH your competition. And let me tell you - it isn't very hard to get your content 80% as good as that super-hero or influencers content. 3. Your article is published but no one is reading it This is something that so many people mess up. The big problem for most people is that they push "publish", and that's it, so they don't do anything, they just throw the article out there and HOPE for the best. It's not a "build it and they will come strategy." You build value, expertise and solutions in your published article... then you need to cross promote it. If you're nodding yes to any of the above, LinkedIn Publishing to Profits will help you generate content that sells and strategies to promote you and your products and services . Here's what's packed in this how-to guide: Prepare: This is the place to start and sadly most won't do or do well. Laying the foundation is the most important piece, from your LinkedIn profile to keyword and content research. Perform: What makes a great publisher post? What's the best formula for writing? What if you hate to write? You won't need to lock yourself in your office for weeks. The majority of our clients use our system to write or perform a great article in 2 hours or less. Publish: Your goal here is to be seen, heard, and read. Your articles can be used to promote books, courses, webinars, services, and even get you speaking engagements and media attention. Promote: The first and most obvious place is to promote your article is on your social sites. There are many more ways, free and cheap to promote your article. What if you could improve your chances of getting LinkedIn to feature your article and the possibility of it going viral? Profit: Now is the time to put your marketing efforts on auto-pilot and profit from your article. This strategy can get your foot in the door, bypass gatekeepers, get someone to schedule a call, get you on stage, or in the media. Imagine for a minute how your LinkedIn marketing efforts and business would change if you had a step by step plan for success... You know exactly what to create, when and what results it'll drive. Your offers (paid and free) become SEDUCTIVE magnets of YES! that readers cannot resist. Every single piece of content has a purpose in growing your business, sells your products and services for you and builds your LinkedIn presence... That's the power of a content strategy and the promise behind the 'LinkedIn Publishing to Profits.'
Author Biography
Tracy Enos is Kansas City's top LinkedIn Expert Advisor, Score.org volunteer, and single Mom of 4. In July of 2015 she sustained 3rd degree burns, a 6 day stint in the burn unit, and 5 surgeries in 9 months. She wrote her first article the following October. It was featured in LinkedIn Pulse, and generated five-figures in just two hours of work. With over 19 years of skilled experience, Tracy serves a wide variety of clients including entrepreneurs, small to mid-sized companies, start-up ventures and Internet media organizations. A seasoned business and internet media coach, Tracy drives core business processes for the clients she serves including LinkedIn Training, Social Media, Book Marketing and Public and Media Relations. In the last 6 years Tracy has consulted 1000's of business owners, SaaS companies, coaches, authors, service professionals, sales teams and entrepreneurs how to use LinkedIn to generate leads, become the authority in their industry and stay front of mind with their clients. She is known globally for her LinkedIn knowledge and training with clients in the U.S., Canada, Australia, Israel, and the U.K. Her consulting expertise has netted her clients speaking engagements, media attention, guest articles in major publications and trade magazines, and millions of dollars in new business. Need a speaker or want to learn how to generate consistent leads with LinkedIn? Call Tracy at (816) 607-1570 or email her tracy@tracyenos.com
