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by Zoë Routh (Author)
Why do good people leave good organisations?
You hire well. You pay fairly. You genuinely care. And still - the resignation email lands, and a great team member walks out the door, taking their knowledge, their relationships and their momentum with them.
Loyalty is the practical handbook for leaders who are tired of losing good people. Drawing on neuroscience, organisational psychology and decades of coaching, Zoë Routh shows that loyalty isn't about perks or blind obedience - it's about belonging, appreciation and growth. And it can be built on purpose.
Inside, you'll learn to:
- Diagnose exactly where your team sits with the Loyalty Ladder - from desertion to boundless loyalty
- Build a Tribe with a shared identity people are proud to belong to
- Use the Five Currencies of Employee Engagement to make every person feel genuinely seen
- Set a Touchpoint Cadence of daily, weekly and yearly rituals that keep engagement alive
- Master the four leadership conversations that turn tension into trust
Whether you run a small business or lead a corporate team, Loyalty gives you a complete system to stop the churn and build a workforce that stays, contributes, and champions your brand.
Stop losing your best people. Start building a culture worth bragging about.
"I love how practical Zoë makes this book. Specifically, the touch point cadence model - to make everything into a daily, weekly and monthly practice. Zoë provides a very clear, when, where, how and what for leaders." Oscar Trimboli, Best-selling author of Deep Listening and How to Listen
"Leadership is hard! Great read. Great stories and case studies. Much to learn." Donna McGeorge, Best-selling author of The 1 Day Refund
